Stepping It Up With Stepz Fitness
While many gyms are feeling the burn from rising inflation, Stepz Fitness is showcasing remarkable resilience in the Australian fitness landscape.
With an innovative hybrid model and a commitment to accessibility, this leading Australian fitness franchise is flexing its muscles in turbulent times.
Stepping up to economic challenges.
IBISWorld reports the fitness industry has declined at a compound annual growth rate (CAGR) of 2 per cent over the past five years, reaching an estimated $2.9 billion by the end of 2024.
However, the industry is poised to rebound on the back of COVID and resultant gym closures, fuelled by predicted rate cuts, improving incomes and heightened health consciousness.
But while many gyms and group fitness studios continue to struggle with member retention, Stepz Fitness is growing. Franchisor Sam Waller attributes this success to the brand's flexible approach.
“When times are tough, people cancel their gym memberships,” Sam explains. “The industry has seen a lot of people moving away from boutique franchises and group fitness due to cost. People are tightening their purse strings.”
In a market where price is king, Stepz Fitness offers a unique dual membership model that's keeping both wallets – and waistlines – trim:
Stepz Saver: 24/7 gym access at $15.95/week (12-month plan, $0 joining fee)
Platinum Flexi: No-lock-in at $29.95/week, with added benefits including unlimited group training, 24/7 access, one free PT session, and a body scan.
Affordability meets quality.
Despite economic pressures, Stepz Fitness maintains affordability without compromising quality.
“We've only increased prices by $1 in the past year, well below CPI,” Sam says.
This pricing strategy doesn't come at the cost of quality. Stepz Fitness offers premium equipment from Matrix Fitness Australia and pays its staff above-market rates, ensuring a high-quality experience for members.
Expanding footprint, growing community.
Stepz Fitness now has 24 gyms nationwide, with recent openings in Bateau Bay and Queanbeyan, NSW, and plans for Victorian expansion in 2025.
This growth isn't just about numbers – it's about impact. With more than 11,000 active members, it’s a testament to the brand’s appeal and effectiveness in helping Australians – particularly those in regional areas – achieve their health and fitness goals.
“We focus on regional locations and keeping our prices down so that everyone has the chance to lead a healthy lifestyle,” Sam explains.
Award-winning performance.
For the third consecutive year, the brand has been named a finalist for Franchise Group of the Year in the AUSactive Awards. This consistent recognition from 2022 through 2024 highlights its ongoing commitment to excellence in the fitness industry.
Franchise opportunity.
The Stepz Fitness franchise model offers a turnkey solution with comprehensive support, including multi-unit opportunities.
“Our growth opportunities are massive,” Sam says. “My best advice is to get in quick and secure your territory – prime territories are selling fast.”
As the fitness industry evolves, Stepz Fitness leads with innovation, accessibility and community focus, offering aspiring franchisees a chance to join a thriving brand making a real difference.
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