The Fitness INDUSTRY
On a mission to help 1 million Australians become healthier, fitter and happier.
Stepz Fitness will remain a dynamic and high-growing player in the gym and Fitness Industry. The Gyms and Fitness Centres industry has grown enormously over the past five years while undergoing considerable structural change.
The emergence of budget 24-hour gym chains has stimulated the majority of industry growth. Franchises like Stepz Fitness have experienced exceptional growth over the past five years, attracting new customers with their affordability and accessibility.
Rising health consciousness and high obesity levels have triggered a further increase in gym memberships. However, many consumers are substituting expensive full-service gym memberships with more affordable 24-hour gym memberships.
Industry revenue is expected to grow at 4.8% over the next five years to $2.5 billion.
Australian Fitness Centres Industry Market Drivers.
Australia’s fitness industry generates over 2 billion dollars in revenue annually.
Keeping Aussies healthy and fit is big business. There are more than 6,620 gyms and fitness centres across the country, collectively employ more than 61,200 people. 6.2 million Australians (32%) have a gym membership.
According to Australian Government Reports, Australia had the 6th highest proportion of overweight or obese people aged 15+ among 22 OECD member countries. 67% of adults were overweight or obese — 36% were overweight but not obese and 31% were obese.
The popularity of weight loss reality TV shows, efforts by the government to promote healthy living and the household outsourcing trend have contributed to the increase in demand for fitness services and products.
Fitness centres provide a cost-effective way to improve health and fitness.
Increasing health consciousness aided growth in gym memberships as more Australians became encouraged to live active lifestyles.
Fitness centres provide a cost-effective way for Australians to improve their health and fitness, and it has been proven that they can collectively reduce direct healthcare costs.
A report into the costs of illness attributable to physical inactivity in Australia found that the annual direct health care cost is approximately $377 million per year.
The increasing availability of fitness centres and low-cost fitness alternatives has made it easier for Aussies to keep fit.
Where does Stepz fit in?
Stepz Fitness is a premier boutique gym franchise, recognized as one of the top 10 gym franchises in Australia. Our gyms provide a welcoming, non-intimidating environment that is open 24/7, catering to members across our more than 26 locations in Queensland and New South Wales. Founded in 2009, Stepz Fitness has built a strong market presence by offering exceptional value and a community-focused approach.
We stand out with competitive pricing and flexible membership options, making fitness accessible to more Australians. Stepz Fitness was the first in the industry to pioneer a hybrid model that combines tiered pricing, Functional Group Training, and 24/7 gym access—all under one roof.
This innovative approach addresses the challenges posed by the low-cost, high-volume membership trend in the 24/7 gym sector. Our hybrid model consistently delivers higher monthly revenue compared to the most successful 24/7 gyms, with only half the member base, ensuring a sustainable and profitable franchise opportunity.
A new brand for the future.
In 2019, Stepz Fitness unveiled its new brand, which has generated huge interest from various stakeholders looking to invest in a model that fills a gap between 24/7 gyms and boutique group training. The market has responded exceptionally well to the new brand, resulting in the franchise selling five new territories in the first half of this year.
The early adoption presents a strong market indicating that this unique combination of F45 style functional training and 24/7 gym is the future of fitness. Across the franchise network, yearly revenues exceed $3.5 million.
The long-term strength, increasing market share and investment opportunity that Stepz Fitness is furthering growth in 2021, making deals with ASX listed property funds to secure significant new territories.
